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First-tier Olympics catering and food suppliers announced

Opportunities for Small and medium-sized catering companies – but know the risks


NEWS May2011

food and catering contracts at the Olympics

In just over a year’s time the world will descend on London for the Olympics and, in terms of food,  every single taste, dietary requirement, and cultural and religious obligation will need to be catered for on a mammoth scale.

The 1st tier suppliers that have been announced will be sourcing products and services on a scale rarely seen and they will soon be going out to tender to secure those supplier contracts.

Contract caterers, foodservice suppliers, ingredients suppliers, food manufacturers, wine merchants, staffing agencies and non-food suppliers will all be called upon to be part of the supply chain.

Can London’s rich diversity of smaller food manufacturing and contract catering firms really win some of that business?

Opportunities for collaboration?

Here at The Olive Grows kitchens, we have already worked with one of our modest-sized catering clients to secure a local contract with Brent Council to supply a new catering requirement.  The lead contract caterer has teamed-up with a further 3 Olive Grows clients to form a collaboration which, collectively, can meet the demand that neither one of the companies could meet by themselves.  So there's more than one way to approach this opportunity...

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Food retail brand stewed! jumps from start-up to growth phase

A good understanding of the market, strong strategic intent and bringing in the right people ensure continued growth

NEWS Apr 2011

stewed! the growth of a food retail brandThe Olive Grows congratulates Alan Rosenthal, founder of stewed! and the team for their continued savvy and assured expansion of the stewed! range and brand.  Stewed! is barely 3 years old, but is fast becoming an instantly recognisable brand.  As well as launching the stewed! cookbook and staging sell-out cookery classes at Leith's Cookery School, Alan Rosenthal has pulled together a great team to ensure the company achieves its potential.

The Olive Grows is proud to have been a part of the journey to success and observes some of the things Alan has done well:

  • Found a food manufacturing partner who can produce the existing and planned ranges to the exacting stewed! standards, with the financial capacity to support promotional demand and new opportunities
  • Recruited a new Chairman, Richard Nieto, ex-CEO of West Cornwall Pasty Company and former MD of SSP (Selective Service Partners), brings 30 years of food industry experience to the table, with ambitious plans
  • Promotes a continuous creative process, investigating new formats and direction for the brand
  • Recruited a partner with complimantary skills and experience
  • makes investment where it counts: In-store promotions, PR collaborations with complimentary brands and a presence at selected trade shows

stewed! PRESS RELEASE 28 April 2011:

A further 151 Sainsburyʼs stores sign up for stewed! from 18th May … plus Booths stores join the happy throng

“With an intense, slow-cooked flavour, at least two of your 5-a-day and recipes like Hungarian Goulash and Moroccan Chicken, even Delia’s given them her seal of approval” Top Sante, 28.03.11

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British Tristram Stuart is recogised for his fight against food waste

Winner, Prestigious Sophie Prize 2011

NEWS Mar 2011

The Olive Grows congratulates Tristram Stuart, fellow London Food Board member, for his award of the Sophie Prize of 2011 who has been recognised for his "innovative, energetic, humorous and thoughtful contributions to raising consciousness about one of today’s most palpable environmental and moral scandals: Food waste"

"Receiving the Sophie Prize sends a strong signal how food waste is a global tragedy, but also an opportunity in order to increase food supply and decrease impact on the environment" Tristram Stuart says.

He will now use the Sophie Prize to work more globally.

"The Sophie Prize will give our work a boost and help to broadcast the message internationally" Stuart says.

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Mayor of London and GLA Group sign up to 2012 food standards

Greater London Authority group sign up to secure Olympics food legacy to deliver sustainable, healthier food across the capital

NEWS Dec 2010

This e-mail address is being protected from spambots. You need JavaScript enabled to view it The Mayor, Boris Johnson, announced today that extensive sustainability requirements will be included in Greater London Authority Group catering contracts. This commitment is the first of its type across such a large UK organisation, and demonstrates how organisations procure their food can have large positive impacts: from 2012, GLA group staff and visitors will eat healthier, and see more environmentally sustainable food produced to higher welfare standards.
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