Food businesses can fight against recession with the help of a new, award-winning concept in production facilities, Jan 2009


Starting a food business is a viable option for many people who have the culinary talent and want to work for themselves and cooking from home means that it’s a cost-effective way of entering the world of enterprise. But success brings the need to look beyond the domestic kitchen and finding the money to invest in a commercial unit is tough, even without the credit-crunch.

A new, award-winning concept is transforming the success of many new and small catering and food production businesses. The Olive Grows provides commercial kitchen facilities for hire, which can be booked for as little as three and a half hours.

After just six months of starting this new business venture The Olive Grows has received two morale-boosting awards, which acknowledge the significant potential of this new business idea to transform the success of new and small food manufacturers and caterers. The facilities are especially welcomed in today’s difficult economic climate because they can help eliminate some of the risks associated with starting and growing a food business.

Park Royal Partnership’s Annual Dinner at Porchester House saw the company receive the award for Best New Business 2008. This was followed two weeks later by Archant London’s awards at The Emirates Stadium, where The Olive Grows won Highly Commended New Business/Start Up for north and west London.

Helen Brennan from Access Storage, and one of the judges, said “I loved the idea that The Olive Grows could help so many other new businesses to grow and I hope they expand quickly enough to meet the demand which has so far exceeded even their expectations”.

The Olive Grows’ clients are mostly small food businesses producing highly creative, authentic food that is globally inspired. From warming stews and Caribbean meals to African snacks and nutritious drinks produced from the plants of the tropics. Their recipes and production methods are uncompromised, remaining true to their roots and they taste divine!

For new businesses, the facilities mean that they can present their products from professional premises that meet the standards required by the food industry. They can immediately target larger customers who would otherwise be out of their reach if they were producing from home. They can also avoid the risk of investing too early in their own unit.

For established businesses, The Olive Grows facilities are a temporary, affordable production space to help fulfil a growing order book until it becomes financially viable to invest in larger premises.

Olga Astaniotis, Co-Director says: “It’s exciting working with new entrepreneurs and growing firms because they are full of ideas and inspiration, and of course we get to taste their delicious creations! We support each other and share our challenges, ideas and contacts. It’s more than just a kitchen and winning these awards is fantastic because they endorse our business aspirations and give us the confidence to grow.”

Enzo Testa, Executive Managing Director of Archant London says: “The New Business/Start Up Category was stringently judged on the basis of business progression since start up within the last two years; The Olive Grows were judged Highly Commended having demonstrated a positive fulfilment on their business plan.

For further information please contact:

Olga Astaniotis, Director
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